Why Blogging Has Become Less Engaging: Exploring the Shift
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The Evolution of Blogging
I began my blogging journey around 20 years ago on Blogger, initially focusing on political topics and later expanding to religion. During those early years, my blogs garnered attention, with readers actively engaging in discussions. This interest led to invitations to contribute to other blogs, enhancing my exposure.
In those days, blogrolls served as vital links to other bloggers, and magazines began to reach out for writing opportunities. Joining a blogging network for a magazine like Christian Century opened many doors for my writing endeavors.
As I transitioned to WordPress in the early 2010s, I maintained a consistent blogging schedule, particularly about religion. Up until about 2014 and 2015, my writing still resonated with readers, fostering connections within the blogging community. However, I noticed a decline in interaction a few years later as I shifted my focus to platforms like Medium and Substack.
With the onset of the 2020s, the response to my writing dwindled. Unlike before, my blog posts received less engagement, and sharing them on social media no longer attracted the same audience. While my podcast and YouTube channel saw some activity, they weren't thriving. This prompted me to question why some content creators flourish while others struggle.
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The Changing Landscape of Blogging
The blogging environment has shifted significantly, impacting how voices are heard online.
Firstly, the role of blogs has diminished. Social media has taken over, leading to fewer individuals maintaining blogs. Fifteen years ago, it was common for me to publish multiple times daily, as readers engaged with blog content. The rise of platforms like Twitter and Facebook provided quicker ways to express opinions, leading to a decline in traditional blogging.
Secondly, the nature of social media has transformed. Once a platform for sharing thoughtful content, social media has shifted toward quick, entertaining posts. The rise of memes and snarky comments has largely replaced the in-depth discussions that characterized earlier online interactions. This evolution mirrors changes seen in cable news, where affirmation of views often outweighs intellectual challenge.
Thirdly, search engine algorithms have also influenced visibility. The way content is recommended can marginalize lesser-known voices. The internet has seen a rise in content spamming, making it challenging for average bloggers to compete. In a 2019 article, Arielle Padres highlighted how algorithms often prioritize popular content, drowning out unique perspectives.
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Rethinking the Creator Economy
In her critique of the creator economy, Tara McMullin emphasizes the need for a shift from marketing to community building. Many creators are advised to continuously produce content to attract attention, but this often leads to unpaid labor without sustainable outcomes. The pressure to engage constantly can detract from personal well-being.
The focus on appealing to the masses can dilute individual creativity, leading to burnout. Instead of merely chasing followers, content creators should prioritize authentic interactions and address the specific needs of their audience.
As the internet evolves, it appears to favor established voices over newcomers. Influencers with strong, singular views often dominate the conversation, leaving little room for nuanced perspectives. This trend prompts introspection about whether there is still a place for diverse viewpoints online.
Conclusion: Persisting in Content Creation
Ultimately, I continue to create content, hoping that there are still individuals seeking more nuanced discussions. I reminisce about the days when my blog attracted strangers simply through quality writing. While the internet has transformed—both positively and negatively—my goal remains to enhance the visibility of my content without letting it overwhelm me.