Understanding the Shift

I know Nick personally; he even spoke to students in my community. I understand why he was comfortable leaving Medium and letting go of his royalty income—it's the same reason I did. Nick has developed a product line centered around his writing and expertise as a psychologist. He wisely built an email newsletter boasting over 40,000 subscribers, which is where the real income lies. He also offers a range of workshops and courses that generate ten times the revenue he would earn from constantly producing articles.

My business operates similarly. Medium accounts for less than 5% of my income, which ranges from $30,000 to $50,000. My earnings stem from creating and marketing offers.

This approach has worked in the self-improvement niche, which many believe is challenging to monetize. I’m now applying it to the writing and business sectors. It’s possible to achieve this across various niches, and every writer can find a pathway to lucrative opportunities.

To achieve significant revenue, you must invest time in acquiring knowledge, skills, and content in one of the four primary areas: Health, Wealth, Love, or Relationships. Alternatively, you might want to focus on mastering a profitable writing skill, such as copywriting or creating educational email courses, which can be sold for $2,000 or more. This is particularly beneficial if your topic doesn’t fit into one of the "Big 4" categories.

Crafting a Sustainable Writing Career

There are two types of writers: those who write for pleasure without concern for profits and those who have greater ambitions. The latter group understands the importance of earning a living from their craft. We love writing, but we also want to afford a lifestyle that allows us to create freely, with more time and financial resources to invest in our passions.

This is the beauty of establishing a sustainable business model. When you’re not reliant on direct income from your articles, you can return to writing purely for enjoyment. In the past, I sometimes felt compelled to produce specific articles solely for financial reasons, which diminished my enjoyment of writing.

Now, with a business generating recurring monthly revenue, there’s no pressure to chase viral content. Thanks to my new business model, I don’t need to go viral or attract a massive audience to earn a decent income.

This approach is particularly effective for writers with smaller audiences. You only need to convert a handful of individuals each month to achieve a $10,000 to $20,000 income. Even if you’re not adept at marketing or sales, you can follow straightforward scripts I’ve developed to land high-value clients. I’ve even shared the exact conversations that led to closing deals.

Initially, I was doubtful that these methods would work for everyone, but I’ve successfully guided students, even those lacking sales skills, to land clients. The key isn’t in being a skilled salesperson; it's about crafting the right offer that resonates with the right audience. Nail the offer, and everything else will follow.